I shape the decisions behind the work, then roll up my sleeves and make it with your team.

I've spent twenty years in brand, corporate communications and digital, taking work from strategy through design to launch.

Most recently I led the design team at Motel, a UK corporate brand agency, and the corporate reporting work for companies listed in London and the Gulf: annual reports, ESG reports and investor presentations, delivered to the earnings calendar.

Here's what I've learned in those twenty years. Making the work has never been easier. Deciding what the work should be, what the organisation stands for, what it will and won't do, what good looks like, has never been harder, because there's always more you could make, and every no has a price. That decision is the job, and most organisations have nobody whose job it is. I take that job for a few days a month, and because I can still open the file, the decision and the delivery don't get separated.

I work with organisations doing something that matters: charities, membership bodies, health and climate organisations, and founder-led businesses in sport, education and the outdoors. I'm equally at home directing a team, presenting to a board, or building a website myself.

I set up and run the AI tooling for creative teams. That makes the production layer fast; the judgement layer is mine. I'm based in Kent and work with clients across the UK, mostly remotely.